Evatronix Appoints Country Manager in Mainland China to Enhance Worldwide Customer Support

Beijing/China, August 17^th, 2010 - The silicon intellectual property (IP) provider, Evatronix SA, today announced the appointment of Alex Zeng to become the country manager in Beijing in order to optimize the support for the growing number of Evatronix customers in mainland China.

Beijing and Shanghai are two of the fastest growing semiconductor centres worldwide. Both cities have great potential and capabilities in system design, ASIC and FPGA manufacturing and also fabless companies, all of which can benefit from high quality Evatronix IP. Evatronix, as a provider for complete IP solutions, delivers microcontrollers, USB, memory and multimedia IP cores. Evatronix IP offering is complemented by standardized development environment, software drivers for different operating systems, and hardware evaluation boards.

"The Chinese IP market has reached a significance and is further growing at such a pace that we must have a direct presence there. Straightforward access to the vendor, local language support and ultra-fast response times are key factors to satisfy the demands of our current and future customers. With the introduction of Alex we show our commitment to fulfill their requests," said Carsten Elgert, Vice President Marketing and Sales at Evatronix. “ Thanks to this direct channel and the much improved proximity to our customers we will also learn faster and better about the future IP requirements of the Chinese market.”

"I am excited work in China as an integral part of this leading European IP provider," Alex added. “Evatronix IP portfolio is one of the largest in the business. Every SoC designer will appreciate the wide-spread experience resulting from this portfolio of IP cores for ease of integration, better support and faster time-to-market."

Alex Zeng has nearly 13 years of sales and marketing experience. Before he joined Evatronix, he worked on manager level positions at Mentor Graphics and ST Microelectronics.